Marketing
The stories personalizing the marketing side of private practice.
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How to Create an Authentic Therapy Brand for Your Practice
Anyone in private practice has probably heard the advice that finding your niche is an essential part of building a … Continued
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How to Grow Your Private Practice Using Neighboring Audiences
As a clinician in private practice, you may not have considered getting in front of audiences and niches as a … Continued
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How to Develop a Brand Identity That Attracts Clients to Your Practice
When I was a new therapist early in my clinical career, I was first exposed to the concept of branding … Continued
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3 Tips to Make Online Networking Work for You
Online networking. Long considered the domain of introverts and business owners who couldn’t find a sitter, online networking has since … Continued
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The 3 C’s of Business Collaboration
The phrase “collaboration over competition” has been rising in popularity in a lot of professional settings. It’s a phrase that … Continued
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3 Ways to Build a Social Media Presence as an OT
The rise in popularity of social media over the past decade has impacted several facets of our society including entertainment, … Continued
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3 Private Practice Marketing Strategies You’re Already Using
Chances are, your professional education and training didn’t emphasize (or even include) the skills it takes to run a business. … Continued
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Tips to Prepare for a Podcast Interview
So, you landed an invitation to appear on a podcast—congratulations! This is an exciting accomplishment. It’s also where most guests … Continued
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6 Steps to Convert a First Call into a First Session
One of the most challenging parts of private practice is connecting with potential clients during that initial phone call. Whether … Continued
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Private Practice Website and EHR Integration
If you have a private practice website or listing page on a mental health directory, it’s important to consider an … Continued